Let’s go to Scotland, the holiday paradise

Posted 19 May, 2011 13:04 by Karla Baker

On the 24 June, 1909, Bartholomew printed 20,400 copies of the Caledonian Railway Tourist Map. It is a handsome map with a pleasingly warm tone but what sets it apart is the superlative advertising that is printed on the reverse.

The twin demons of overseas travel, being expense and environmental ethics, have placed holidaying within the United Kingdom firmly back on the side of acceptable. Therefore, the remarkable assertions of this advertising somehow resonate with a modern audience, perhaps more than they might have done twenty years ago.

The advertising emphasises the benefits of the open air, the memories that you will keep, the promotion of travelling by public transport and not least of all, the overall frugality.

There is even a modern equivalent of the “Duchess of Argyll”, a sleek and nippy looking steam ship; the “Waverley” ferries enthusiastic time travellers down the Clyde from Glasgow to this day. Maybe recreating the experience of visitors in 1909 isn’t quite as hard as one might suppose.

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